Tinder is back with a new feature that will make the entire process easier if taking a total stranger as your plus one to a wedding doesn’t sound like a bad idea to you. The company has announced a new feature called Plus One, which allows users to notify others that they’re looking for a date to accompany them to a wedding.
On Thursday, Tinder announced its new Plus One feature, stating that it has partnered with WeddingWire to help users find someone to accompany them to a wedding as a date. The feature is available in the app’s Explore section, allowing users to communicate their specific needs to others who may want to accompany them.
Meanwhile, the partnership with WeddingWire is launching a ‘Wedding Guest Grant’ giveaway, which is now live. According to WeddingWire, the first 100 people who join the Plus One section of Explore will receive $460 toward the cost of a wedding — the average amount people spend to show up as guests.
Many in the wedding industry are anticipating a surge in weddings later this year and into 2022. The reason is — you guessed it — because of the pandemic-related wedding postponements in 2020 and most of 2021.
In-person weddings have become a safer option again thanks to a combination of widely available vaccines, low-cost rapid COVID-19 tests, and loosened travel restrictions. According to Tinder, since the beginning of 2021, the number of users adding “plus one” to their profiles has increased by 45 percent.
Source: tinderpressroom
