Netflix has partnered with Walmart to sell merchandise inspired by its most popular original series, such as Squid Game and Stranger Things. Walmart, for its part, is launching a new Netflix Hub where fans can shop for exclusive merchandise, making it Netflix’s first digital storefront offered by a major retailer.
Netflix has several popular original shows and movies, with some older titles like Stranger Things and newer titles like The Witcher and Squid Game among the most popular. You can now find merchandise for these, and other Netflix shows on Walmart’s website’s Netflix Hub.
The new portal offers a wide range of products, including some that are only available at Walmart. The merchandise includes Funko Pop! figures, costumes, T-shirts, vinyl records, sticker albums, cookbooks, card games, and toys for young children. The hub also has downloadable activities for parents to print at home, such as a Stranger Things word decoder sheet and a word scramble challenge.
This fall, Walmart plans to add more Netflix-related products; the company gave a sneak peek at some of them, some of which will be Walmart exclusives, and others will be Walmart first-to-market launches. Fans can look forward to Nailed It! baking kits, new T-shirts, Squid Game-themed clothing, a Bluetooth-enabled cassette player, and more.
Walmart says a new tool in Netflix Hub will be available soon to allow customers and Netflix fans to vote on which merchandise products they want to be available for purchase. When it launches, this new service will be known as Netflix Fan Select, and Walmart has hinted that other “exclusive experiences” will be added to the retail portal.
Source: walmart
