The global application market is growing for the first half of 2021. This includes around $45 billion in mobile game revenue on the Apple App Store or Google Play Store. Sensor Tower says that this is a significant increase over the $65 billion spent on both markets in the same time period.
While the growth in gaming is not explosive, it is still impressive and not surprising. Covid-19 and other lockdowns have made this possible. Work-from-home and other trends. Gaming spending grew by 17.9% year-over-year.
Google’s Play Store reported a 24.7 percent increase in-game revenue. This is the same as last year’s revenue growth year-over-year. It also highlights Android’s relatively rapid growth in comparison to Apple’s app market revenue increasing 13.5 percent over the same period. Despite spending being down from the overall year-over-year growth rate of 25.5, it was still a significant improvement last year.
What’s hot in mobile games in the first half of 2021?
The majority of the top titles didn’t shine as brightly as you might think. There were many top-rated mobile games worldwide, including PUBG Mobile and Tencent. Roblox, Genshin Impact, and other top apps store titles were also included. They weren’t the best.
On a global scale, many of the top download and revenue generators are casual apps store games. For example, games like Join Clash 3D or Garena Free Fire were the most popular. These games had 101.6-million installs worldwide and 115.6 million downloads, respectively. Subway Surfers, Among Us, and Candy Crush Saga was also included in the top 10. They were placed fifth, sixth, or ninth, respectively.
This trend will likely continue
Sensor Tower Store Intelligence, as mentioned above, indicates that this market trend is largely due to the ongoing pandemic. This is despite the fact that spending has slowed compared to last year’s growth. However, it is expected to increase. This is good news, with global mobile app and game spending reaching $64.9 million. For mobile developers, at the most.
