Apple wants its users to continue using its devices. However, it also knows that their physical and mental health is crucial for keeping them happy (enough to keep using the devices). Apple Watch is the best example of this investment in health and fitness. Apple’s well-being campaign doesn’t stop there. The company’s Fitness+ subscription service will expand its geographic reach and expand beyond mental health.
Since the COVID-19 pandemic, people are more aware of how their bodies and minds function, especially at home. The home fitness market has seen a boom, with expensive equipment and monthly subscriptions to programs to help you stay fit. Apple joined the fitness market late last year, launching Fitness+ and expanding that program with more content.
Fitness+’s latest low-impact workout is Pilates. It will be led by Marimba Gold-Watts, a former pro-athlete, Darryl Whiting. You can also get ready for the snow with “Workouts to Get Prepared for Snow Season”, a winter-related workout. Some people see workouts as competitive or social activities. SharePlay will be offering group workouts later in the Fall so that you can do all 32 reps together.
For this reason, Fitness+ has added guided meditations to its portfolio. WatchOS 8 will make Mindfulness an official app and rename Breathe into Mindfulness. It will also add new session types such as Reflect and Guided Meditations to emphasize this aspect of one’s overall health. The Apple Watch can play these audio meditation prompts when connected to Bluetooth headphones or AirPods, so you can practice Mindfulness outside, provided that you are safe.
Fitness+ will soon be available in 15 additional countries later this year. These include Austria, Brazil and Colombia, France, Germany. Indonesia, Malaysia, Mexico. Portugal, Russia. Saudi Arabia, Spain, Switzerland, Switzerland and the United Arab Emirates. The Fitness+ subscription is $9.99 per month or $79.99 per annum. It’s also included in Apple One Premier.
