Apple could acquire Hello Sunshine, the production firm founded by Reese Witherspoon.
According to The Wall Street Journal, Apple was once a potential buyer for the production studio. However, the report doesn’t say if Apple is still interested in acquiring the company to boost its Apple TV+ streaming service.
One person said that the company started looking into a sale after receiving interest from several suitors, including Apple Inc. According to people familiar with the matter, the company could be worth as high as $1 billion in a deal.
According to people familiar with the matter, Hello Sunshine is currently working with investment bankers to explore its options. The company cannot guarantee a buyer.
Apple has made many deals with production companies but has not yet bought one. Apple currently plans to produce all content for its Apple TV+ streaming platform through Apple Original Studios, in partnership with various studios.
Hello, Sunshine is most well-known for creating television shows such as “Big Little Lies” or “Little Fires Everywhere.” Witherspoon is already in a relationship with Apple, as she stars in “The Morning Show,” an Apple TV+ drama series.
It is not yet clear if Hello Sunshine will be sold or if Apple will win the bid.
Check out our list with the Top TVs for Apple TV 2021 if you want to watch “The Morning Show” in its best quality while we wait to hear more about the production.