Depending on viewership and engagement rates, you’ll earn anywhere from $100 to $10,000 per month.
YouTube gives creators the prospect to earn up to $10,000/month for posting videos on its TikTok clone, YouTube Shorts. This comes out of YouTube’s $100 million Shorts Fund set to be distributed over 1 year.
Short Videos, High Stakes
Not every creator on YouTube Shorts is eligible to receive a $10,000 paycheck. the quantity of cash you earn depends on community engagement and the way many views you shovel in.
YouTube outlined all the small print during a post on the YouTube Blog, noting that creators can earn anywhere from $100 to $10,000 during a month. Besides viewership and engagement, payouts also depend upon your audience’s location and how many creators are making Shorts.
To qualify for the fund, your uploads need to be original. This suggests that you can’t repost them from other platforms, like TikTok or Instagram. Creators must even be 13 years aged or older and must suit YouTube’s guidelines.
Only creators within the US, UK, Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, and South Africa can enjoy the fund. YouTube says that it’ll expand eligibility to more countries within the future.
Platforms Continue to Dole Out Incentives for Creators
You may be wondering: why is YouTube paying creators such a lot of money to form Shorts? This is often part of YouTube’s efforts to extend quality content on Shorts and build up viewership to compete with TikTok.
YouTube announced the $100 million Shorts Fund in May 2021, which YouTube will break up among creators from now until sometime in 2022. Snapchat and TikTok have already started paying their users to make content, making YouTube a touch late to the sport.
Snapchat currently splits up $1 million between the top-performing creators on its short-form video feature, Spotlight. Meanwhile, TikTok boasts a $300 million Creator Fund that the platform will distribute over subsequent three years.
Does Paying for Content Guarantee Quality?
TikTok’s growing popularity has made other social platforms read the short-form video craze. Both Snapchat and YouTube hope that by providing users with an incentive, they will attract more creators to their platforms.
But albeit YouTube pays creators for creating Shorts, that does not guarantee the platform will knock TikTok off its pedestal. TikTok is already eons ahead within the short-form video market, to not mention that it is a dedicated platform for these sorts of videos.
YouTube, Instagram, and Snapchat may find it hard to compete. After all, each of those platforms tacked on short-form videos as a kind of an afterthought. So will users need to go away a fanatical short-form video platform for a stripped-down alternative?