It’s iPhone 13 preorder day, and if you’ve been scratching your head about whether to travel iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max, a replacement Apple video could help filter through the choices. Announced on Tuesday, there’s no shortage of data on what changes Apple made in 2021 and what sets its four new smartphones apart.
Now, it probably shouldn’t come as an excellent surprise to you that Apple is extremely impressed by Apple’s new smartphones. If you’re hoping for unbiased, impartial commentary on the new iPhone 13 and iPhone 13 Pro, this isn’t the video for that.
However, with Apple’s virtual event meaning no opportunity for hands-on reports from media, alongside the very fact that we’re not expecting the primary round of reviews until sometime next week, for the instant, we’ll need to take what we will get. Given the four-strong line-up again this year, too, it’s also a chance to match and contrast if you’re on the fence about which iPhone model fits your particular needs. As ever, that’s not necessarily a simple decision.
Like was the case in 2020, the iPhone 13 and iPhone 13 Pro seem likely to be the sweet spot for many people in 2021. The iPhone 13 mini is the most affordable, but the smaller display could leave it too small for a few. We also got to see whether Apple’s claims that it’s addressed the mini battery life are accurate, too.
At the opposite end of the size, the iPhone 13 Pro Max appeals to those who don’t want to compromise: whether that’s on screen size, cameras, or anything. With a starting price of $1,099, though, that’s an entire lot to spend on a replacement smartphone. Meanwhile, unlike with the iPhone 12 Pro and iPhone 12 Pro Max, there aren’t any obvious differences within the cameras this year.
Last year, the iPhone 12 Pro Max got sensor-shift image stabilization and a bigger lens. This year, though, the iPhone 13 Pro and iPhone 13 Pro Max have equivalent camera specs, and it means you don’t need to find space in your pocket for the very largest handset if you would like the absolute best camera tech Apple has got to offer.
It would help if you weren’t basing your entire purchasing decision on Apple’s video. All an equivalent, if you’ve been wondering about new features like macro photography support, the new Super Retina XDR display with its 120Hz ProMotion refresh rate, and therefore the new AI-powered Cinematic mode, this video offers a more in-depth look than Apple had time for during its keynote on Tuesday.
Preorders of the iPhone 13 family are open now, with deliveries expected to start next Friday, September 24.