Things to Sell on Amazon

Things to Sell on Amazon

Here we can see, “Things to Sell on Amazon”

Do you want to sell something on Amazon but don’t know what to sell? I’ve been there before. Knowing which products to sell as an Amazon Affiliate marketing is essential to my commission income.

Nearly 400 million things are sold on Amazon. Beginners and even experienced sellers have difficulties navigating this vast market and determining which speciality is the most excellent fit for their time and effort.

I’ll provide you with ten helpful Amazon product research tips in this tutorial. I’ll also assist you in determining whether or not selling on Amazon is good for you.

How to Find Popular Amazon Products to Sell:

For newcomers to ecommerce, selling on Amazon is a terrific place to start. Amazon’s FBA (Fulfilled by Amazon) programme takes care of many of the hassles of completing online orders. This business concept may not be suitable for all. After all, there are advantages and disadvantages to selling on Amazon.

Is Selling on Amazon Profitable?

In a nutshell, sure! Amazon is already hugely popular, and it’s just getting more every day, especially with third-party vendors.

The number of third-party Amazon sales is increasing and will continue to do so in the coming years. This growth in third-party sales, according to Jeff Bezos, poses a significant threat to Amazon’s first-party offerings. Third-party vendors are generating legitimate money, to the point where Bezos responds definitively to the rise in third-party sales, as you’ll see later in the piece.

To put the growth rate into perspective, third-party merchants accounted for 3% of Amazon sales in 1999, but this figure continuously rose until it reached 58 percent in 2018!

Simply by glancing at these figures, it’s clear that third-party retailers are doing quite well with Amazon sales. These results are even more impressive when considering that Amazon first-party sales grew from $1.6 billion in 1999 to $117 billion in 2018. That’s a lot of competition to contend with.

Selling your brand on Amazon may be profitable, whether you are a self-starter who wants to do it all yourself or a delegate who wants to hire people. You can choose to manage the shipping, customer service, and other aspects of the transaction yourself, or you can join up for Amazon FBA and let the Amazon staff handle everything.

If you’re not familiar with Amazon FBA, you should learn more about it because it makes selling on Amazon much easier. Fulfilment by Amazon allows you to delegate your responsibilities to skilled staff. You should compare Amazon fulfilment rates with those of major third-party logistics companies to keep delivery expenses low.

As you go through the following content, you’ll discover how to increase your profitability as an Amazon seller.

Also See:  Amazon sets a date for its big 2021 Echo and Ring devices event

Is it possible to sell wholesale products on Amazon? Not so quickly.

If you’re thinking about selling wholesale products on Amazon (where you buy someone else’s brand and resell it), you might want to reconsider.

It’s challenging to sell wholesale products on Amazon since you’re constantly one click away from a lower price. Simply said, the competition is simply too fierce, and jumping in can be a mistake.

I know since I’ve already failed at this sales model. This suggests that we didn’t get a lot of traffic to our Amazon listings and our website. The stock just did not move.

You have the least leverage in the retail of all the company strategies you have the option to pursue (wholesale and dropshipping). If you want to execute retail arbitrage, Amazon will be a tough competitor.

If you’re serious about leveraging the wholesale business model, logistics is the only way to get leverage. This entails establishing your warehouse and delivering or drop-shipping your products. Even so, when it comes to the supplier’s terms, you’ll be at their mercy.

If you decide to go with Amazon FBA, you’ll still have to deal with logistics, such as getting your products from the source to the Amazon warehouse.

What are the most popular Amazon products?

Amazon is a price-driven marketplace, which means that customers go there to find low pricing on the items they want and need. As a result, if your price or price range isn’t the greatest among a group of similar products, you’ll miss out on the sale and be stuck with inventory.

Certain things will sell better on your website, while others will sell best on Amazon’s online marketplace. So, what are the most profitable Amazon products? The two sorts of things that sell best on Amazon are:

1. When Brand Differentiation Isn’t a Factor, and You’ve Got the Best Deal

You should sell brand generic products on Amazon if you have them and provide them at a reduced price. The price tag, not the product’s brand name, attracts the sale. You’ll be competing with other vendors for this type of product listing, and the lowest price usually wins.

This is Amazon’s primary theme. Customers will go to that seller’s website to purchase an authentic brand name purse. On the other hand, if they’re looking for a simple brown crossbody purse where the brand name doesn’t matter, and the price does, they’ll head to Amazon. Amazon is your best choice if you’re selling a brand-neutral purse.

2. When You Have a Differentiated Product Idea That Has Been Validated

If your product concept is distinctive, you’ll witness a surge in Amazon product sales. This occurs when a seller recognises a market demand and responds by developing a unique feature or aggressively promoting the product. You can achieve traction with a unique product idea if you use the correct Amazon promotional strategy.

If the things you choose to sell on Amazon fall into one of the two categories stated above, you’ve found a product category with a decent possibility of success on this online marketplace. And, if your things sell, you’ll make money and empty your inventory, both of which are excellent goals for any business, especially one that operates online.

So, what are the best Amazon products for beginners to sell, and how can you limit the selections to find the finest ones?

Amazon’s Best-Selling Products

Selling on Amazon and succeeding requires focusing on the best product categories and selling things that will quickly deplete your inventory. Whether you handle everything yourself or use Fulfillment by Amazon, you must carefully select your products to generate sales.

The following are the best-selling product categories on Amazon right now:

  • Apparel & Accessories
  • Cosmetics
  • Skin Care
  • Electronics
  • Hair Care
  • Health
  • Nutrition
  • Supplements
  • Home Decor
  • Home and Garden
  • Kids & Toys
  • Pet

Finding Amazon Products to Sell

You must first locate inventory to sell before you can sell things on Amazon. Here are seven easy techniques to identify Amazon products that sell:

1. Invest in a keyword research tool from Amazon

When looking for things to sell on Amazon, the first step is to employ a data-driven Amazon keyword research tool.

For all of your Amazon-specific keyword research needs, I recommend Jungle Scout. This tool will assist you in validating product demand and displaying the volume of searches for your goods.

This phase allows you to assess how many people seek a specific product and whether the volume makes it worthwhile to sell. Do you require more options? This collection of Amazon keyword tools is an excellent place to start.

2. On Google, look for low-competition keywords that trigger product ads.

You want to use low competition keywords that trigger product advertising on Google to generate traffic to your Amazon product.

You must first determine what these low competition keywords are before using them to sell on Amazon. Follow the methods below to locate low-competition keywords that activate product adverts on Google:

  1. In Ahrefs Keyword Explorer, enter your top 5-10 product niche ideas.
  2. Select All Keyword Suggestions from the drop-down menu.
  3. Filter the results to only show those that are related to shopping.
  4. Reduce the number of results to only those with low keyword difficulty.
  5. For each keyword, click the SERP.
  6. Look for sites with a low Domain Rank (DR).

If you observe many low-DR sites on Google’s first page, it means the niche isn’t as competitive. Take a look at the following two screenshots. I just entered extensive Amazon product categories (such as “home and garden”) into Ahrefs keyword explorer and received many keywords. Rainshower head looks intriguing.

Also See:  How to Make Money on Amazon

3. Use WatchCount to find out which eBay products are the most popular.

Researching what’s selling on eBay is another technique to find the best-selling things on Amazon. You may do this by going to and looking at eBay’s hot sellers.

Because is a real-time site, you may see the most popular eBay items at any time. publishes eBay’s results, counting user votes when they add an item to their watch list. provides information on the number of people who have watched a video and rankings and unique search capabilities.

You may narrow down your choice of potential things to sell and target the most popular possibilities for selling on Amazon by using this site to examine the highest watch list numbers.

4. Find Product Market Gaps Using Amazon Reviews

It’s critical to understand what customers want before determining what things to buy for selling on Amazon. Vendors may have the time and resources to conduct focus groups to obtain feedback from customers on desired products and what they like and dislike. This, however, does not apply to all vendors.

Because many merchants don’t have the time or resources to do so, mining Amazon customer reviews are a quick and inexpensive way to figure out what to sell and why.

If you’re thinking of selling a specific item on Amazon, do some research and keep the following in mind:

  • What are the most popular items?
  • Look for clients who are dissatisfied with a particular product.
  • Make changes to your proposed product based on the criticisms.

When you read Amazon reviews, you can see firsthand what people like and dislike about a product. You can use this information to help you select what products to offer and whether or not you should make any changes to the product, you’re selling.

5. White Label Products can be found on Alibaba.

If you want to sell white label products, you must first determine which are popular.

This can be accomplished by looking over the best product label product ideas for launching a $100K+ business.

Once you’ve determined which product ideas are the most profitable to offer on Amazon, you may look for them on Alibaba.

Searching Alibaba for white label products that sell and will be hot items to sell on Amazon is a beautiful approach to find them.

When you browse ‘Alibaba,’ you’ll find a wide range of products from international suppliers. Look through Alibaba’s products to see what’s hot and what’s not.

6. Check out the best-selling categories on Amazon.

What is one of the most effective methods for coming up with product ideas? Take a look at Amazon’s best-sellers list!

Because you’ll be selling your items on Amazon, it’s a good idea to look at what Amazon sellers are doing well with item sales.

When you go to Amazon’s Best Sellers area, you’ll find everything from toys and games to electronics.

Knowing Amazon’s best-selling things will guide you on the right path when choosing inventory to sell on Amazon.

When you combine this technique with tip #2 (the ahrefs tip), you’ll get some fascinating results.

7. Find Low-Difficulty Niches with Jungle Scout

You want to go with a product with little competition. allows you to enter the keyword related to your product to see if it’s a low-competition niche.

This site makes online product research productive and straightforward, and it will assist you in deciding what to offer on Amazon.

Several factors influence the selection of the ideal niche market, including substantial demand, minimal competition, tangible product prospects, and additional monetization options.

When your product matches these criteria, you may be confident that you’re selecting a product to sell on Amazon that fits into a low-difficulty niche.

8. Reverse Engineer the Top Amazon Affiliate Publishers in the Industry

Try to figure out where the big players are driving traffic on Amazon to focus your efforts on things that are likely to sell. They have extensive marketing and analytics teams in place, after all, to prevent wasting time on things that don’t sell. Make the most of their research!

Finding Proven Products: A Step-by-Step Guide

  1. Locate the major publishers in your industry and enter their URLs into Ahrefs’ site explorer.
  2. Outgoing links should be clicked.
  3. To discover how many links they’re sending to Amazon, sort by related domains.
  4. Investigate those links further by looking at the anchor text to determine which products they refer to.

In the screenshot above, you can see how I utilised Ahrefs to find the Amazon pages that is sending their visitors to. They almost probably get paid a percentage of any Amazon sales they make. As a result of their extensive market knowledge, they direct customers to the “Best Earphones for Working Out.”

And since those things are roughly $180, there’s enough money to make an affiliate commission after the deal. Use hints like this to gain insight into the minds of key individuals in your industry.

You should also think about what seasons an item sells best during. Is it a one-time thing? You should probably avoid putting a lot of effort into something that only sells well for a few months a year. Alternatively, you may conclude that the massive amount is worth the months of hunger.

9. Google Trends is a great place to look for hot topics.

When selling on Amazon, researching trending subjects on Google can help you narrow down your options to the things that will sell quickly.

Google Trends highlights the most popular products, and noting these will aid you in selecting a product that sells.

It makes no difference what niche you want to sell your product in on Amazon. Looking at the most recent Google Trends will give you an idea of the best-selling products in various categories.

Google Trends is a joint research technique that you should use to narrow down the best Amazon things to offer.

10. With a Chrome Extension, you can easily browse Amazon listings.

Another technique to find hot selling goods is to use a Google Chrome extension to power explore Amazon listings.

Amazon sellers utilise a variety of Google Chrome extensions to study products and evaluate whether or not they will sell on Amazon. The following are some of the most popular Chrome extensions:

  • Jungle Scout
  • Unicorn Smasher
  • AMZScout Pro
  • SellerApp
  • Helium 10
  • AMZ Base
  • AmazeOwl

You may quickly and thoroughly scan Amazon listings with any of the Chrome extensions listed above, determining which products should be on your seller’s list. You can compare product costs, muse over sales predictions, delve into income projections, and analyse keyword analytics in addition to zooming in on the best sellers.

What to Sell on Amazon and How to Decide

After you’ve learned how to identify things to sell on Amazon, you’ll need to pick what you’ll sell on the platform.

Perhaps you already have a concept of what you want to sell and the facts to back it up. Or perhaps you’re still weighing your options and require some assistance in this area. If you fall into the latter category, there are a few options for deciding what to sell.

  • Data sources include Amazon search volume, Google search volume, competition, SEO difficulty, and market trend information.
  • Analysis of Profitability: How do your wholesale prices compare to retail prices? Do you have a margin of at least 40%?
  • Existence of well-known brands: Do well-known brands already sell products in this niche?

Let’s take a closer look at each one.

Using Data to Compare Product Concepts

You should compare your product ideas using concrete data before choosing a product or things to offer online.

Reviewing the accessible data will enable you to discover search traffic, keywords, and more to better prepare yourself before selling on Amazon.

The volume of Product Searches

If you’re trying to figure out if Amazon or Google is more famous for product searches, there’s a lot of conflicting information out there. With this in mind, you’ll want to know how many people are searching for both.

When you compare the search volumes of Amazon and Google, you’ll get a clear image of what things people are looking for online and what you should start selling on Amazon.

The volume of Google Searches

When narrowing down your alternatives to the things you’ll sell, keep the Google search volume in mind.

When you know what customers are buying, you can determine which things will sell the most quickly in your online business.

The Google search volume measures the total number of searches conducted via search engines. These figures represent the average monthly volume for the last 12 months. This information is critical to include as one of your deciding elements while conducting product research, as it will help you select the best product to sell on Amazon.

The difficulty as a keyword

Choose the most profitable keywords with the least amount of competition. To do this well, you’ll need an internet tool to assist you in gathering data and preparing to sell on Amazon.

SEMScoop is a free online tool that assesses the complexity and competition of keywords.

This potential newcomer provides a free plan and paid ones starting at less than $10 per month. If you plan to use SEMScoop frequently in your business’s everyday operations, the pricing plans are suitable choices.

The volume of Amazon Searches

You should also look into Amazon search volume in addition to Google search traffic. This is especially crucial because you’ll be selling on this platform.

Level of Amazon Seller Competition and Number of Amazon Sellers

The next step is to look at the competition among Amazon sellers for that type of product after you’ve seen what things people are searching for on Amazon.

When you know how many sellers are selling a given product on Amazon, you can determine whether the degree of competition is solid or low and whether it’s worthwhile to enter the market with that product and sell on Amazon.

Annual Compound Growth Rate (CAGR)

The compound annual growth rate (CAGR) is the rate of return required for an investment to increase from its starting point to its ending point. This assumes that the profits earned will be reinvested at the end of each year for the investment duration.

The CAGR is not a valid return rate; instead, it reflects the pace at which the investment would have increased if it had grown at the same rate year after year, with profits reinvested at the end of each year.

Also See:  How to Locate Products to Sell on Amazon and Make Money

CAGR will assist you in determining whether or not long-term market expansion is possible. If not, you may want to put this product on the shelf and hunt for other Amazon sales site product ideas.

You can gather information on CAGR by following the steps below:

  1. Use words like “keyword market growth” or “keyword CAGR” in your Google search to find market research publications.
  2. Purchase a market research paper or continue your search for free information: You can spend the money to purchase one of the market research documents you discovered during your search. You can also keep looking for free information.
  3. Use the CAGR statistics to compare ideas and confirm market growth: Write it down once you have the CAGR data. Use this data to help you decide whether or not you can create a successful brand on a given product.

Size of the Potential Market

You must consider the potential market size as you consider product ideas. How big can this company grow? Is your product in high demand? Has there ever been a demand for your product? What has changed in terms of market size?

When you evaluate all of these factors before beginning to sell on Amazon, you can forecast how successful this product will be and whether it will sell or fail.

Before you buy, look at potential margins.

Before you take out your credit card and start buying things from anyone, you should consider the potential profit margins.

This is a price comparison between wholesale and retail. You need to examine this issue to receive the most acceptable purchasing price for your stuff.

Compare Alibaba’s wholesale prices to Amazon’s retail prices to see which is the best deal for you.

You should also consider whether AliExpress or Alibaba are viable options.

The good news is that there are options for buying the cheapest things and selling them on Amazon for the highest profit margin. Once you’ve done some study on the subject, you’ll be able to decide whether to use wholesale or retail vendors to assist you.

Avoid Big Brands, Especially Amazon

Avoid categories that cater to big brands, especially Amazon brands, when you’re honing in on a specific category of products for selling on Amazon.

You’re setting yourself up for failure, or at the very least a less-than-profitable product market, when you enter the market and compete against giant companies selling on Amazon.

As a small business, you want to compete with other small businesses selling on Amazon that sell similar products. This way, you’ll have a better chance of distinguishing yourself from the competition and selling your inventory more quickly.

What is the Best Way for Beginners to Sell on Amazon?

Once you’ve decided what things you’ll sell on Amazon, you’ll need to create an account to begin selling your wares through the Amazon marketplace.

It’s simple to open an Amazon seller account. All you have to do is follow these four basic steps:

  1. Amazon’s Services page may be found at
  2. Select “Sell on Amazon” from the Solutions section at the bottom of the page.
  3. Choose whether you wish to sell as a private individual or as a business. Amazon charges $0.99 per sale for individuals. You’ll pay $39.99 per month for pros, plus additional selling fees. Check out Amazon’s seller fees.
  4. You’re well on your way to selling your products on Amazon after filling out the information sheet.

Signing up to sell on Amazon isn’t the most challenging part. The time-consuming element is conducting product research and selecting the product that has the best chance of becoming successful for you as an Amazon seller.

When you register to sell on Amazon, you’ll have access to various seller tools to assist you.

Is it possible to dropship on Amazon?

Yes, in the short term, but no, in the long run. Confused? Don’t worry; as you read on, everything will become evident.

Most individuals imagine themselves sitting on an island somewhere without dealing with customers or suppliers if they dropship. If you try to dropship on Amazon, you’ll end yourself right where you started.

Dropshipping is possible on Amazon, but there are a lot of restrictions.

The following are a few instances of Amazon dropshipping rules:

  • Be the official vendor of your goods.
  • On any product packaging, you must identify yourself as the seller.
  • On your package, there should be no mention of a third-party drop shipper.
  • Be in charge of all client returns.
  • Keep all of your Amazon seller agreements in the mind.

If you want to delegate a lot of the seller’s responsibilities to someone else, you might want to consider Amazon FBA. With an Amazon FBA business, you store your products at Amazon fulfilment centres, and the Amazon team will pick, pack, ship, and provide customer service for these shipped products. For their sales, a lot of suppliers use Amazon FBA.

Amazon FBA provides all-in-one sales support and allows merchants to delegate various sales responsibilities to others. You’re using a method that can be carried out efficiently by those in the know when you entrust these tasks to the Amazon FBA team. Amazon Fulfillment makes your job a little easier.

Certain things are required to make money on Amazon or in any other business.

To generate money on Amazon or with any business, you must first cross a few items off your list:

  • You must comprehend the genuine cost of your goods.
  • a healthy gross margin (at least 20 percent after all product costs)
  • Calculate your total startup costs.
  • Determine your break-even point.
  • Estimate your revenue.
  • Implement revenue projections-based performance marketing.
  • You must shift merchandise; failing to do so will result in a loss of revenue due to product expenses and storage fees.

Is Starting a Business on Amazon Right for You?

Is an Amazon business suited for you now that you have a basic understanding of identifying successful products and even how to get started on Amazon?

When determining whether or not to start an Amazon business, keep in mind that selling on Amazon is a terrific way to get started selling online. If you don’t want to deal with technology, this is especially true.

Selling on Amazon will be most helpful if you can launch a product with a unique feature, whether you handle the tasks yourself or use Amazon FBA.

Until Jeff Bezos discovers your product, that is.

In 2018, Jeff Bezos admitted that Amazon sellers were kicking his butt.

Remember how Jeff Bezos said in a letter to stockholders earlier in this article that Amazon third-party sellers were kicking the first-party seller’s butt? If you haven’t already, here’s a refresher:

Here’s how he reacted to the competition that caused him to make such a statement.

Amazon added 157 private label brands shortly after that admission. This boosted the total number of people to 450.

That man isn’t a fool when it comes to his bank account!

A business solely based on Amazon is not a long-term investment.

It’s important to remember that selling on Amazon as a one-stop-shop or simply using Amazon FBA is not a long-term strategy.

Selling on Amazon is only going to get more difficult as the competition develops. The more Amazon competitors you have, the less likely you are to make large profits. Ecommerce Fuel’s Andrew Youderian compiled this seller research study.

With that in mind, you should stretch your wings and fly away from Amazon. Selling on Amazon is a terrific place to start, but it shouldn’t be a long-term strategy. It’s also worth noting that businesses that invest in Amazon have a greater rate of profitability.

I’ve worked with Amazon-successful brands who engaged me to help them go off the platform and into a lucrative sales career elsewhere. It’s never worked the other way. Nobody has approached me about assisting them in starting a professional Amazon business.

Perhaps it’s because starting an existing brand on Amazon is relatively simple. It only takes an Amazon pricing strategy, shipping the product to FBA, and an Amazon integration app or plugin. Shopify and BigCommerce, for example, both have this feature. As soon as you have your APIs, you can turn them on and start selling on Amazon.

You’ll also discover that other solutions provide a less dangerous and more lucrative alternative to explore. One example is an Amazon affiliate marketing programme, which allows you to profit from Amazon’s ecommerce environment.

Trying to compete with Amazon is a futile exercise. They already have access to millions of credit cards stored on Amazon Prime for easy 1-click selling. However, if you want to get started quickly, it’s a channel worth looking into.


I hope this information was helpful. If you have anything to add, please do so in the comments.

User Questions:

1. Is selling on Amazon Canada simple?

Sellers used to need different seller accounts to sell in the United States, Canada, and Mexico in the past. Selling in Canada from the United States is quite simple, thanks to Amazon. To get started, you don’t need a registered Canadian business or a Canadian bank account.

2. Is it necessary for me to form a company to sell on Amazon Canada?

To operate your business, Amazon expects you, as a business owner, to meet the legal standards in your jurisdiction. In general, you have three choices in Canada: use your name, not register, or incorporate.

3. Is a business licence required to sell online in Canada?

Regardless of whether the business is in-store or online, all businesses in Canada require a business licence. The government can track businesses’ operating costs and keep track of tax revenues thanks to business licences.

Also See:  Best Things to Sell on Amazon

4. Success with just selling on Amazon Canada – Reddit

Success with just selling on Amazon Canada from FulfillmentByAmazon

5. Is it too late to start selling on Amazon?

Is it too late to start selling on Amazon? Like.. everyone is selling something there already. from ecommerce

Table of Contents