Spotify is trying even harder to make you like its podcasts

Spotify is trying even harder to make you like its podcasts

So Spotify is just about an audio app lately instead of a music streaming service. The investment in podcasts is sparking subscription fee increases, and therefore the company just launched a Clubhouse clone called Greenroom.

So it isn’t a surprise to ascertain the corporate has snapped up a podcast discovery startup called Podz. While Spotify’s music discovery tools are heralded for quite a decade, through playlists like Discover Weekly and Daily Mix, the firm feels it needs a touch of help doing an equivalent within the podcasts department.

In the announcement in the week, Spotify says it wants to build “the world’s best and most personalized podcast discovery experience”, and therefore, the engineers at Podz are getting to help them achieve that goal.

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Podz specializes in making clips that highlight the simplest parts of podcast episodes, which may, in turn, encourage people to tune to the complete experience.

In a blog post, Spotify wrote: “Powered by state-of-the-art machine learning technology, Podz generates high-quality clips that give users the chance to preview key moments from podcast episodes, encouraging them to get and hear new podcasts. This capability, combined with Spotify’s 2.6 million podcasts on the platform, learnings from our add music discovery, and current investments in podcast recommendation, will take podcast discovery to a subsequent level—making it easier for listeners to seek out the content they need to concentrate to, and for creators to be discovered and build a lover base.”

Before the year is out, Spotify says users will start noticing Podz tech within the podcasts experience.

Are you comfortable with Spotify flooding your app with podcasts, albeit you’d prefer separating music and pods? Does the all-in-one audio solution suit you? Allow us to know @trustedreviews on Twitter.

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