Apple could be attempting to command the eye of the tech industry for everything of September 2021, so says the newest insider tip. Apple features a significant amount of products it’s expected to reveal and release before the top of the year here in 2021 – that’s not the bit that’s unusual. What’s odd is that the concept of the corporate would jam all of the said product announcements into one single month.
Apple’s reveal event schedule has followed a reasonably predictable set of patterns over the past decade. Especially when it involves an essential product like the iPhone, Apple’s on-the-nose release schedule generally allows consumers to plan their purchases of the latest devices consistent with Apple’s predictable nature. Investors, in turn, stay confident within the on-time profitability of Apple.
Over the past year and a half, however, things have gotten a touch messy. Tech companies of all sorts have had to vary the way they are doing business, changing not only their supply lines but their release operations and – most notably here – their release event schedules.
Apple held three events at the tail end of 2020, separating the lot by every week or two, at least. the whole set of Apple media events in 2020 went as follows:
• June 22-26 2020: WWDC 2020
• September 15, 2020: iPad, iPad Air, Apple Watch, Apple Watch SE
• October 13, 2020: iPhone, HomePod mini
• November 10, 2020: MacBook Air, MacBook Pro, Mac Mini
Apple events within the year 2021 so far include:
• April 20, 2021: iPad Pro, iMac, Apple TV 4K, AirTag, *
*The April 20 event also revealed a replacement color casing for the iPhone 12 and 12 mini, a pair of the devices revealed at the October 13, 2020 event. This new color was purple – and mentioning a replacement color release of an already-released product like this wasn’t something that’s happened in the least recently in Apple’s history.
Now the suggestion from Digitimes is that Apple will release the following products in 1, 2, or 3 events, beat the month of September 2021. They’re expected to release a replacement iPhone 13 series, Apple Watch Series 7, MacBook Pro 14-inch and 17-inch, iPad, iPad mini, AirPods (3rd generation), and potentially more. Does that sound doable, beat roughly 4 weeks, followed by release dates for all of those products within the weeks following?
Apple nearly always holds events on Tuesdays. So keep your eye on September 7, 14, 21, and 28, and that we shall see!