Marketing Cloud Data Views

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Marketing Cloud Data Views

Here we can see, “Marketing Cloud Data Views”

Marketing Cloud Data Views are the built-in Backend Data Extensions for the Marketing Cloud. It is most commonly utilized to retrieve information about your subscribers and save such information for future use in analytics programs. Even though you cannot alter Marketing Cloud Data Views, you may still use their data in SQL Queries to generate reports. Salesforce Marketing Cloud is a Marketing Cloud Data Views provider that is among the top in the industry.

Do you use Salesforce Marketing Cloud to track and analyze your marketing data? Do you want to learn more about Salesforce Marketing Cloud Data View and how to use it? If you answered yes, you have arrived at the correct location. In this post, you will learn about Salesforce Marketing Cloud, its features, and its product to businesses. Salesforce Marketing Cloud Data Views will also be covered in-depth throughout this session.

Data Views in the Marketing Cloud: An Introduction

Marketing Cloud (Marketing Cloud) Salesforce Marketing Cloud’s data views feature is one of its most enticing features. It keeps track of the subscriber’s details and the tracking information from the previous six months. You can build a query to retrieve the results of the information that has been stored.

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Marketing Cloud Data Views offers you the data and metrics that you need to conduct powerful market strategy analyses and make informed decisions. You may determine how this data relates to one another and their relationship, allowing you to acquire the most insight possible from your marketing cloud data.

Marketing Cloud Data Views Come in a Variety of Forms

The list of data perspectives is extensive; some examples are shown below:

Bounce

In the automation studio, you can run a query for _bounce data to get the bounce data for an email sent through the Salesforce Marketing Cloud.

Journey

It contains information about the journey builder, such as the current status of the journey, when it was created, when it was edited, what version it is, and its number.

Click

To view the click data from email.

Coupon

When you are in automation view, you can see coupon data by querying the _Coupon data view.

Job

To get information about email sending jobs.

Unsubscribe

Identifying and locating unsubscribers from an email list within the Salesforce Marketing Cloud platform is necessary.

Subscribers

Locate the subscriber’s account and check on their current status.

Subscriber to a publication

To learn more about the publication list and its specifics.

Marketing Cloud Data Views How Far Do They Go Back

They keep track of your account’s subscriber information as well as the last six months’ worth of tracking data.

How long does Marketing Cloud hold data?

Marketing Cloud preserves your files on the Marketing Cloud FTP for a minimum of 21 days after they are uploaded. Any file that has been in our system for more than 21 days is eligible for deletion, and we reserve the right to remove files at any time after that. However, for files older than 21 days, there is no assurance or guarantee that they will be removed.

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What is a data view in Marketing Cloud?

In Salesforce Marketing Cloud, data views are tables that are generated by the system (also known as “data extensions, DEs”) (SFMC). They contain a variety of information on the subscribers and information about events such as email/SMS sends, email opens, and links clicked. You can also see information about your behavior, such as emails that have been sent to friends.

What is the location of the data view in the Marketing Cloud?

In the sender’s Marketing Cloud account, you can obtain this information by querying data views in the account. Note Some data views allow you to obtain data for more than six months.

What is Salesforce Marketing Cloud Connect?

Salesforce Marketing Cloud Connect combines Marketing Cloud’s digital marketing technologies with Sales Cloud Connect’s data management, segmentation, and campaign management features. Automating the customer journey allows for more data-driven, tailored conversations.

What are data views in Salesforce Marketing Cloud?

In Salesforce Marketing Cloud, data views are tables generated by the system and are referred to as data extensions (DEs) (SFMC). Different types of information regarding subscribers and events, such as email/SMS sends, email opens, and links clicked, are contained within them.

What is a data view in Salesforce?

In Salesforce Marketing Cloud, data views are tables that are generated by the system (also known as “data extensions, DEs”) (SFMC). They contain a variety of information on the subscribers and information about events such as email/SMS sends, email opens, and links clicked. You can also see information about your behavior, such as emails that have been sent to friends.

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