Google is teaming up with Adidas and EA for a new Jacquard product


Google, EA Sports’ FIFA Mobile logo, and Adidas’ football arm are teasing some more or less collaboration involving Google’s touch-sensitive fabric, which is made beneath the Jacquard name (via 9to5Google).

In the fast GIF in the teaser tweet, the Adidas, FIFA Mobile, and Jacquard trademarks all seem alongside a “Play Connected” tagline and March 10th, which is presumably when more details about the new collaboration can be introduced.

Jacquard, which is constituted of Google’s Advanced Technology and Projects (ATAP) skunkworks crew, comprises touch-sensitive cloth into clothing and accessories. That fabric is related to a tiny pc that can connect on your phone, and you’ll be able to touch the fabric to do such things as control tune and silence your telephone.

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Right now, Jacquard is only to be had on sure Levi’s jackets and a Yves Saint Laurent backpack, however, this new teaser suggests the announcement of the first athletic attire that accommodates the Jacquard generation. Perhaps the apparel will connect to FIFA Mobile somehow