Facebook yesterday announced new ways to buy across its apps. Facebook also announced new ways for businesses to personalize shopping with ads. You’ll examine these announcements intimately below.
Facebook is bringing its Shop experience to WhatsApp. Businesses in select countries can showcase their Shop on WhatsApp. In the US, Facebook will allow businesses to bring Shops products into the Marketplace. Facebook is expanding ratings and reviews to products in Shops on Instagram and can allow users to ascertain photos and videos from the community.
New visual discovery features:
- On Instagram, visual search helps people find similar products – like floral print dresses – by tapping on a picture of a dress they like. In the future, we’ll make it possible for people to require photos from their cameras to start a visible search.
- To help shoppers get a far better pity the fit of a product before they purchase, we’re making it easier for brands to make AR try-on experiences in Shops through new API integrations with Modiface and excellent Corp. We’re also introducing new tools for brands to incorporate AR product catalogs in ads which will automatically show relevant products to people who supported their interests.
